PRIME has from the start intended to rethink economic theory to take on board the ecological crisis and its human impacts. It has played an important role in developing the idea of a Green New Deal, the radical strategy to combine decarbonisation and other practices to ensure the integrity of the natural environment alongside the advancement of human wellbeing and greater equality. Much GND thinking has focused on making production and consumption more eco-efficient by decoupling economic activity from planetary damage. I want to argue here that while this is essential, it cannot be enough. The vast scale of the decoupling required, and the tiny timescale within which it must be achieved, rule this out as the sole means of transition to a sustainable economy. We must move from efficiency

PRIME has from the start intended to rethink economic theory to take on board the ecological crisis and its human impacts. It has played an important role in developing the idea of a Green New Deal, the radical strategy to combine decarbonisation and other practices to ensure the integrity of the natural environment alongside the advancement of human wellbeing and greater equality. Much GND thinking has focused on making production and consumption more eco-efficient by decoupling economic activity from planetary damage. I want to argue here that while this is essential, it cannot be enough. The vast scale of the decoupling required, and the tiny timescale within which it must be achieved, rule this out as the sole means of transition to a sustainable economy. We must move from efficiency

PRIME has from the start intended to rethink economic theory to take on board the ecological crisis and its human impacts. It has played an important role in developing the idea of a Green New Deal, the radical strategy to combine decarbonisation and other practices to ensure the integrity of the natural environment alongside the advancement of human wellbeing and greater equality. Much GND thinking has focused on making production and consumption more eco-efficient by decoupling economic activity from planetary damage. I want to argue here that while this is essential, it cannot be enough. The vast scale of the decoupling required, and the tiny timescale within which it must be achieved, rule this out as the sole means of transition to a sustainable economy. We must move from efficiency