Heterodox
Guest post by Jeff Mosenkis of Innovations for Poverty Action India’s government is hiring behavioral scientists for a new nudge unit (h/t Neela Saldanha)Cancer researcher Peter Bach points out how Novartis used anchoring to set price expectations high for a new immunotherapy, making a 2 million dollar drug price (much higher than other life-saving treatments) sound reasonable years in advance by consistently referring to the new treatments in development as “million dollar therapies.” In...
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