The Audition Commodity Richard Serra and Carlotta Fay Schoolman produced the video, “Television Delivers People” in 1973. It manifests a critique of television mass media that was subsequently defined by communications scholar, Dallas Smythe as the “audience commodity” but the outline of which had already been presented by him in 1951 in the Quarterly of Film, Radio and Television: The troublesome fact is that under our uneasy...
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