TEDxBoston – Jodi Beggs – Context is King

Indicators of popularity are pervasive in today’s social media. However, social preferences can systematically bias our own choices in potentially unproductive ways. Behavioral economist Jodi Beggs shows how being aware of context, and the powerful effects our preconceived notions have on our actual experiences, can help lead to better decisions.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)