Heterodox
The 90/10 rule of motivations by Davis Zetland Since 2009, I have talked about a 20/80 rule of motivations, e.g., “My rule of thumb is that about 20 percent of people conserve [water] because it’s the right thing to do, and 80 percent conserve because it’s expensive NOT to [because prices are high].” My point is that far more people (80%) are motivated by price (extrinsic incentives) than doing the right thing (intrinsic incentives)....
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