Clearly, humans are in many ways very similar – we share the same physiology and have the same basic needs, such as nourishment, safety and sexuality. So what effect can culture really have on the fundamental aspects of our psyche, such as perception, cognition and personality? Let’s take a look at the evidence so far. Experimental psychologists typically study behaviour in a small group of people, with the assumption that this can be generalised to the wider human population. If the...
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