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Tag Archives: Marshall McLuhan

The medium is the message

The alleged “appeal” of Ron DiSantis is that he’s “Trump without the baggage.” So why is DiSantis (and Nikki Haley and Vivek Ramaswamy, the other Trump imitators) doing so poorly? The answer is that the Trumpenproletariat *want* the Trump baggage. To them, that’s his appeal.The Canadian philosopher Marshall McLuhan nailed this decades ago: the medium is the message. Trump is the medium and thus Trump is the message. Anyone else is a different medium...

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