Heterodox
McDonald’s and other fast-food giants are struggling in the inflation economy. qz.com The inflation economy has come for Fat Food. As I read this, I would look at their costs. They talk about their reductions in Labor. It looks more to me like inventory turns and their investment in it. That is itself could make them more competitive. I would have to take a deeper dive into the industry to figure it out. ~~~~~~~~ Inflation has fallen far...
Read More »Low Income Consumers are Having It Their Way
McDonald’s wants to win back low-income consumers, Laura Bratton @ QUARTZ US customers making less than $45,000 stayed away in 2023. That could continue this year, executive says . . . McDonald’s chief financial officer Ian Borden told investors Monday (Feb. 5) that he’s looking for ways to win back the low-income customers the company lost last year. US consumers whose incomes fall below $45,000 are really important to the fast food...
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