Heterodox
Diane Coyle reviews Robert Shiller's new book, Narrative Economics: How Stories Go Viral and Drive Major Economic Events, on the power of narrative, i.e., story. The most ancient from of knowledge transmission in social reproduction was myth. Mythos means "story" in Greek. Ancient cultures were characterized by teaching stories. This so-called primitive technology (concepts and numbers) still works to influence. Why? Because it is holistic, engaging the spectrum of human response. MMT...
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