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Tag Archives: research universities

Branding and the business model of research universities

Our daughter only applied to two colleges, Washington University in St. Louis and Colorado State University in Ft. Collins. Tuition wasn’t an issue, since her mom was an employee of Wash U, and the university pays full tuition at Wash U or half of Wash U’s tuition at any other college or university for all its employees. Half of Wash U’s tuition would cover most or all out-of-state tuition at any state university. Some of our St. Louis friends asked...

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