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In this episode, I talked with Dean Baker, CEO of the Phoenix Group of Companies, a single-source provider of print solutions from concept to completion. Timecodes: 0:00 - Intro 0:41 - Dean’s origin story - how he came to be involved in direct mail 3:11 - The services Phoenix Group of companies provides 7:33 - Things marketers should keep in mind when choosing between digital vs offset printing 11:12 - How can print be sustainable? 14:53 - Some good ways to keep postage and paper costs under control 17:39 - How can marketers and brands get the most of personalizing their mail? 20:34 - Why does direct mail still work today? 23:44 - Direct mail trends for 2022-2023 Check out: https://www.phoenixlitho.com/ Your comments and ideas are very important to us in making your Who’s Mailing
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In this episode, I talked with Dean Baker, CEO of the Phoenix Group of Companies, a single-source provider of print solutions from concept to completion. Timecodes: 0:00 - Intro 0:41 - Dean’s origin story - how he came to be involved in direct mail 3:11 - The services Phoenix Group of companies provides 7:33 - Things marketers should keep in mind when choosing between digital vs offset printing 11:12 - How can print be sustainable? 14:53 - Some good ways to keep postage and paper costs under control 17:39 - How can marketers and brands get the most of personalizing their mail? 20:34 - Why does direct mail still work today? 23:44 - Direct mail trends for 2022-2023 Check out: https://www.phoenixlitho.com/ Your comments and ideas are very important to us in making your Who’s Mailing
Topics:
Dean Baker considers the following as important:
This could be interesting, too:
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| In this episode, I talked with Dean Baker, CEO of the Phoenix Group of Companies, a single-source provider of print solutions from concept to completion. Timecodes: 0:00 - Intro 0:41 - Dean’s origin story - how he came to be involved in direct mail 3:11 - The services Phoenix Group of companies provides 7:33 - Things marketers should keep in mind when choosing between digital vs offset printing 11:12 - How can print be sustainable? 14:53 - Some good ways to keep postage and paper costs under control 17:39 - How can marketers and brands get the most of personalizing their mail? 20:34 - Why does direct mail still work today? 23:44 - Direct mail trends for 2022-2023 Check out: https://www.phoenixlitho.com/ Your comments and ideas are very important to us in making your Who’s Mailing What! experience even better for you. Through these engaging and informative talks, we hope you’ll take away practical tips, insights, and stories to inspire and build your own success. If you have any feedback - or are interested in being an interview star yourself - please reach out to me at [email protected]. Check out: https://www.whosmailingwhat.com/ Get instant access to 10 free direct mail PDFs and 10 sales leads of direct mail advertisers: https://www.whosmailingwhat.com/?register=1 |