by These two articles below give you some idea how huge the US Industrial-Military Complex actually is. It sprawls out into vast sections of the non military, consumer business sector too, for instance, like stationery, IT, and medical equipment, etc. No wonder the US is addicted to war.This is a pro military-industrial Complex article looking at the opportunities for private businesses. ****To most people, the military is all about the “tooth”—the warfighters and weaponry they see on the nightly news. The tooth, however, cannot succeed without the “tail”—the complex, costly chain of goods, services, and facilities that sustains combatants, support personnel, and military families. Both face heavy budget pressures and are undergoing institutionwide transformation. But it is in the tail that
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These two articles below give you some idea how huge the US Industrial-Military Complex actually is. It sprawls out into vast sections of the non military, consumer business sector too, for instance, like stationery, IT, and medical equipment, etc. No wonder the US is addicted to war.
This is a pro military-industrial Complex article looking at the opportunities for private businesses.
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To most people, the military is all about the “tooth”—the warfighters and weaponry they see on the nightly news. The tooth, however, cannot succeed without the “tail”—the complex, costly chain of goods, services, and facilities that sustains combatants, support personnel, and military families. Both face heavy budget pressures and are undergoing institutionwide transformation. But it is in the tail that most companies will find their prospects. By understanding the logic of military transformation, executives can identify and create business opportunities. By using a simple framework, they can develop strategies for capturing part of this huge, distinctive market. And by mastering certain principles, they can build profitable long-term relationships.
What Military Transformation Means for Business
The “military-industrial complex” that President Eisenhower first recognized is taking new form. Then, the Department of Defense (DoD) and the four military services (the Army, Marine Corps, Navy, and Air Force) were closely tied to a few major weapons contractors that managed large programs within a labyrinth of detailed regulations and specifications. Now, the military is turning to nontraditional business partners to meet a wide range of needs, from health care to housing to information technology. In essence, the long-standing government monopoly on every aspect of national security is being replaced by a more businesslike model in which DoD’s warfighting capabilities are supported through outsourcing and business alliances for numerous noncombat functions.
New Business with the New Military