Thursday , March 28 2024
Home / Naked Keynesianism / Global Brands

Global Brands

Summary:
I'm not sure the value of global brands should be taken too seriously, as compared to other more tangible assets. At any rate, for what is worth, below is the change in the list of Interbrand's Top 10 most valued brands between 2005 and 2016. Two auto companies left (unless you count Google). Nokia is gone, and Apple and Samsung (for now) are there. Also, no Marlboro, which is not a surprise, or McDonald's. In 2005, Apple was 41, Google 28, and Amazon 68 in 2005. And Amazon is the fastest growing (in the Top 10 list, overall is Facebook). Share Get link Twitter Google+

Topics:
Matias Vernengo considers the following as important: ,

This could be interesting, too:

Mike Norman writes Book Review: Branko Milanovic, Capitalism, Alone: The Future of the System that Rules the World — Duncan Green

Steve Keen writes Capitalism is national & transnational, but what about the money?

I'm not sure the value of global brands should be taken too seriously, as compared to other more tangible assets. At any rate, for what is worth, below is the change in the list of Interbrand's Top 10 most valued brands between 2005 and 2016.
Global Brands
Two auto companies left (unless you count Google). Nokia is gone, and Apple and Samsung (for now) are there. Also, no Marlboro, which is not a surprise, or McDonald's. In 2005, Apple was 41, Google 28, and Amazon 68 in 2005. And Amazon is the fastest growing (in the Top 10 list, overall is Facebook).
Another end of the world is possible
There will be a lot of postmortems for the European Union (EU) after Brexit. Many will suggest that this was a victory against the neoliberal policies of the European Union. See, for example, the first three paragraphs of Paul Mason's column here. And it is true, large contingents of working class people, that have suffered with 'free-market' economics, voted for leaving the union. The union, rightly or wrongly, has been seen as undemocratic and responsible for the economics woes of Europe.

The problem is that while it is true that the EU leaders have been part of the problem and have pursued the neoliberal policies within the framework of the union, sometimes with treaties like the Fiscal Compact, it is far from clear that Brexit and the possible demise of the union, if the fever spreads to France, Germany and other countries with their populations demanding their own referenda, will lead to the abandonment of neoliberal policies. Aust…

revelations, if you had any doubts), and the electoral victory of Macri in Argentina, the crisis in Venezuela is reaching a critical level, and it would not be surprising if the Maduro administration is recalled, even though right now the referendum is not scheduled yet.

The economy in Venezuela has collapsed (GDP has fallen by about 14% or so in the last two years), inflation has accelerated (to three digit levels; 450% or so according to the IMF), there are shortages of essential goods, recurrent energy blackouts, and all of these aggravated by persistent violence. Contrary to what the press suggests, these events are not new or specific to left of center governments. Similar events occurred in the late 1980s, in the infamous Caracazo, when the fall in oil prices caused an external crisis, inflation, and food shortages, which eventually, after the announcement of a neoliberal economic package that included the i…

Matias Vernengo
Econ Prof at @BucknellU Co-editor of ROKE & Co-Editor in Chief of the New Palgrave Dictionary of Economics

Leave a Reply

Your email address will not be published. Required fields are marked *