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Oscar Schwartz – Yes, hyena robots are scary. But they’re also a cunning marketing ploy

Summary:
There’s something unsettling about a private firm making powerful autonomous machines – but what’s scarier is who’s building them, and why These robots are not that advanced yet.Earlier this year, videos of a robot being kicked, hit with a chair, and shot at by its human owners spread online. Created by an LA-based production company, Corridor Digital, the videos were a parody of those released by Boston Dynamics, a company that has been making robots since 1992. But with their videos of robot cheetahs and back-flipping androids, Boston Dynamics have exploited this narrative as a marketing tool. This is a cunning trick. By appropriating the sci-fi narrative in their videos, Boston Dynamics is, for one, overselling their robots. (They are nowhere near strong, smart, or robust enough

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There’s something unsettling about a private firm making powerful autonomous machines – but what’s scarier is who’s building them, and why


Oscar Schwartz -  Yes, hyena robots are scary. But they’re also a cunning marketing ploy

These robots are not that advanced yet.

Earlier this year, videos of a robot being kicked, hit with a chair, and shot at by its human owners spread online. Created by an LA-based production company, Corridor Digital, the videos were a parody of those released by Boston Dynamics, a company that has been making robots since 1992.


But with their videos of robot cheetahs and back-flipping androids, Boston Dynamics have exploited this narrative as a marketing tool. This is a cunning trick. By appropriating the sci-fi narrative in their videos, Boston Dynamics is, for one, overselling their robots. (They are nowhere near strong, smart, or robust enough to challenge human supremacy, whatever that means.)





Oscar Schwartz - Yes, hyena robots are scary. But they’re also a cunning marketing ploy

Mike Norman
Mike Norman is an economist and veteran trader whose career has spanned over 30 years on Wall Street. He is a former member and trader on the CME, NYMEX, COMEX and NYFE and he managed money for one of the largest hedge funds and ran a prop trading desk for Credit Suisse.

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