Thursday , May 2 2024
Home / Mike Norman Economics / Oscar Schwartz – Yes, hyena robots are scary. But they’re also a cunning marketing ploy

Oscar Schwartz – Yes, hyena robots are scary. But they’re also a cunning marketing ploy

Summary:
There’s something unsettling about a private firm making powerful autonomous machines – but what’s scarier is who’s building them, and why These robots are not that advanced yet.Earlier this year, videos of a robot being kicked, hit with a chair, and shot at by its human owners spread online. Created by an LA-based production company, Corridor Digital, the videos were a parody of those released by Boston Dynamics, a company that has been making robots since 1992. But with their videos of robot cheetahs and back-flipping androids, Boston Dynamics have exploited this narrative as a marketing tool. This is a cunning trick. By appropriating the sci-fi narrative in their videos, Boston Dynamics is, for one, overselling their robots. (They are nowhere near strong, smart, or robust enough

Topics:
Mike Norman considers the following as important:

This could be interesting, too:

NewDealdemocrat writes March JOLTS report: declines in everything, fortunately including layoffs

NewDealdemocrat writes Manufacturing treads water in April, while real construction spending turned down in March (UPDATE: and heavy truck sales weren’t so great either)

Eric Kramer writes Eric Segall tells us what he really thinks about the Roberts court

Angry Bear writes Supreme Court watchers mollified themselves (and others) with vague promises 

There’s something unsettling about a private firm making powerful autonomous machines – but what’s scarier is who’s building them, and why


Oscar Schwartz -  Yes, hyena robots are scary. But they’re also a cunning marketing ploy

These robots are not that advanced yet.

Earlier this year, videos of a robot being kicked, hit with a chair, and shot at by its human owners spread online. Created by an LA-based production company, Corridor Digital, the videos were a parody of those released by Boston Dynamics, a company that has been making robots since 1992.


But with their videos of robot cheetahs and back-flipping androids, Boston Dynamics have exploited this narrative as a marketing tool. This is a cunning trick. By appropriating the sci-fi narrative in their videos, Boston Dynamics is, for one, overselling their robots. (They are nowhere near strong, smart, or robust enough to challenge human supremacy, whatever that means.)





Oscar Schwartz - Yes, hyena robots are scary. But they’re also a cunning marketing ploy

Mike Norman
Mike Norman is an economist and veteran trader whose career has spanned over 30 years on Wall Street. He is a former member and trader on the CME, NYMEX, COMEX and NYFE and he managed money for one of the largest hedge funds and ran a prop trading desk for Credit Suisse.

Leave a Reply

Your email address will not be published. Required fields are marked *