by (Dan here…better late than not!) by New Deal democrat A better name for The Kids Today: iGeneration You know the drill. It’s Sunday so I get to ruminate about all stuff that isn’t dry economics. The oldest member of the Millennial generation is 38. Not only do I not think that The Kids Today would want to be lumped with that age group, but their uncool parents are probably precisely members of that group! So what to name the generation that came after the Millennials? both “post-Millennials” and “Gen Z” are condescending and probably don’t cut it with The Kids Today. Remember, “Gen X” was originally called “the baby bust,” and Millennials were originally called “Gen Y” or “the echo boom,” before catchier names were found. A good dividing point is
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(Dan here…better late than not!)
by New Deal democrat
A better name for The Kids Today: iGeneration
iGeneration (or iGen) is a name that several persons claim to have coined. Demographer Cheryl Russell claims to have first used the term in 2009. Psychology professor and author Jean Twenge claims that the name iGen “just popped into her head” while she was driving near Silicon Valley, and that she had intended to use it as the title of her 2006 book Generation Me about the Millennial generation, until it was overridden by her publisher. In 2012, Ad Age magazine thought that iGen was “the name that best fits and will best lead to understanding of this generation”. In 2014, an NPR news intern noted that iGeneration “seems to be winning” as the name for the post-Millennials.