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Short Story on Tupperware

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I am confident many of our moms had Tupperware in the house. High density molded soft plastic which could withstand cold temperature and some degree of heat coming from hot water. Came with lids which could seal food within the container and also burp them to release some air and create a tighter seal. A staple within our household and also my mothers’. The only issue was probably cost. There were opportunities to hold parties where women would come together, learn what was new, and buy. Tupperware is going bankrupt. And no, we do not have a cabinet full of Tupperware. Just a few items. The story of “The Tupperware trap,” by Lora Kelley The Atlantic In the 1940s, a man named Earl Tupper invented a product that would transform how

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I am confident many of our moms had Tupperware in the house. High density molded soft plastic which could withstand cold temperature and some degree of heat coming from hot water. Came with lids which could seal food within the container and also burp them to release some air and create a tighter seal. A staple within our household and also my mothers’. The only issue was probably cost.

There were opportunities to hold parties where women would come together, learn what was new, and buy. Tupperware is going bankrupt.

And no, we do not have a cabinet full of Tupperware. Just a few items.

The story of “The Tupperware trap,”

by Lora Kelley

The Atlantic

“A first mover,” meanwhile, “can sometimes fall in love with its product and fail to realize when technology evolves and consumers want something different,” Broad wrote. Toyota, for example, saw great success as the “first mover” in modern hybrid cars, but it has been slower than its competitors to make a fully electric vehicle, Fernando Suarez, a business professor at Northeastern, told me: “The pride of being first, the pride of having invented the category,” sometimes makes companies reluctant to change. Advantages do come to those that enter a market first, but the so-called “first-mover advantage” comes with a shelf life, Suarez said: Once the novelty of a product wears off, consumers tend to look for the cheapest version, brand name notwithstanding.

If you’re reading this article, there’s a good chance you have cabinets full of something you call Tupperware—whether it’s from the actual company or a copycat brand. For all of Tupperware’s influence on the American kitchen, if it collapses for good, many people may not even notice that it’s missing. In the end, the verbal shorthand that Tupperware gave Americans may outlast the actual containers.

Tupperware Is in Trouble – The Atlantic

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