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Joe Mellor — Reality TV show The Apprentice ‘put Trump in The White House’

Summary:
Lead author Professor Shira Gabriel, a psychiatrist at Buffalo University in New York, said: “I strongly believe Donald Trump would not be President if it weren’t for his being on The Apprentice and The Celebrity Apprentice. “It’s not the only factor – but this was a close election and knowing what I know about the strength of parasocial relationships and based on what we found through this research I believe he wouldn’t be in office if it weren’t for these television shows.”  An expert in parasocial relationships after researching them for a decade, she says they are real to people – and have actual psychological outcomes. Prof Gabriel said: “Viewers feel like we know these people when in a parasocial relationship. “They feel interested in their lives and feel happy when good things

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Lead author Professor Shira Gabriel, a psychiatrist at Buffalo University in New York, said: “I strongly believe Donald Trump would not be President if it weren’t for his being on The Apprentice and The Celebrity Apprentice.
It’s not the only factor – but this was a close election and knowing what I know about the strength of parasocial relationships and based on what we found through this research I believe he wouldn’t be in office if it weren’t for these television shows.” 
An expert in parasocial relationships after researching them for a decade, she says they are real to people – and have actual psychological outcomes.
Prof Gabriel said: “Viewers feel like we know these people when in a parasocial relationship.
“They feel interested in their lives and feel happy when good things happen to them.
“Logically that doesn’t make sense – but we still feel connected to them when we spend time with them – and it’s a relatively healthy and common thing to do.”….
Interesting that Oprah was being floated as a possible alternative to Trump until she shot it down.

The London Economic
Reality TV show The Apprentice ‘put Trump in The White House’

Joe Mellor
Mike Norman
Mike Norman is an economist and veteran trader whose career has spanned over 30 years on Wall Street. He is a former member and trader on the CME, NYMEX, COMEX and NYFE and he managed money for one of the largest hedge funds and ran a prop trading desk for Credit Suisse.

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