by In the 1980s, then-owner A. Alfred Taubman launched the "Third is the Word" campaign to promote A&W's new third-pound burgers to compete with McDonald's quarter-pounder for the exactly the same price, but it bombed! Why? Americans thought they were getting a bad deal because three is a SMALLER number than four. Math education is important! It also shows you why the metric system is better than imperial. A&W RestaurantsThe Truth About A&W's Third-Pound Burger and the Major Math Mix-Up
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In the 1980s, then-owner A. Alfred Taubman launched the "Third is the Word" campaign to promote A&W's new third-pound burgers to compete with McDonald's quarter-pounder for the exactly the same price, but it bombed! Why? Americans thought they were getting a bad deal because three is a SMALLER number than four. Math education is important! It also shows you why the metric system is better than imperial.
A&W Restaurants
The Truth About A&W's Third-Pound Burger and the Major Math Mix-Up